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SEO and GEO optimisation for B2B
SEO & AI Search (GEO) for B2B SMEs

Visibility that evolves with you.

If you want to be found tomorrow, you need to start today.

Beyond Google, people are increasingly using AI-powered search interfaces: ChatGPT, Perplexity, Google AI Overviews. If you only optimise for traditional search engines, you are missing a growing share of the market. And that share is growing fast.

Alongside SEO, a new discipline is emerging: Generative Engine Optimisation (GEO). And that presents opportunities. Visibility in AI systems requires a different approach, but it builds on the same foundations as good SEO. By going all in on this now, you make the difference against your competition.

The approach

From baseline audit to sustainable visibility

We take an honest look at where you stand today. From there, we create a B2B plan to improve visibility through SEO and GEO. Where do we find the low-hanging-fruit? How can we grow sustainably.

Then we build the optimisation process. I bring the structure and SEO/GEO expertise; you bring the market knowledge and customer insight. The result is an approach that truly fits your organisation and that delivers lasting results — even after I've moved on.

SEO strategy

Based on your target audience, market, and commercial objectives.

Technical SEO

Structure, crawlability, authority building.

Topical authority

Becoming a demonstrable expert in your domain.

GEO optimisation

Visibility in ChatGPT, Perplexity, and other AI search environments.

Content architecture

Designed to work for both search engines and AI systems.

Integration & monitoring

SEO and GEO process and reporting for the long term.

"Jop has the perfect qualities to turn creative ideas and strategies into highly concrete plans and to execute them with a team. He is the guardian of the plan."
— Monique

View all client testimonials on my LinkedIn logo profile

SEO and GEO urgency for B2B SMEs

The urgency for B2B SMEs

The AI advantage is built now

The shift is not in the future. It is happening now. Gartner predicts that traditional search volume will drop by 25% in 2026 due to AI chatbots (source). ChatGPT has 900 million weekly users and processes 2 billion searches daily (source). Google still holds around 80% of all searches, but AI platforms already claim 17% and growing (source).

This is not about the future. AI search traffic already converts at 14.2%, compared to 2.8% for Google (source). And AI search engines are selective: 40 to 55% of all citations go to fewer than 1,000 domains (source). Those who do not build authority are systematically excluded.

That trust is not built in a month. Start now, and you become that trusted source before the competition even realises.

AI platform market share 2026 Google vs AI search tools 2023-2028
Proudly grown alongside, among others
What it gets you

After this programme you'll have:

Growing visibility in Google

You rank for the terms your ideal customers use. Organic traffic grows in a structured and sustainable way.

Growing visibility in AI tools

You appear in ChatGPT answers, Google AI Overviews and other AI tools. This territory is still largely unclaimed — you have the advantage now.

A team that can do it themselves

You understand your own SEO/GEO strategy. You have a concrete plan to execute and there is internal visibility on the steps to take.

Topical authority

You are known as an expert in your domain. To algorithms and to your ideal customers. This helps your revenue and your position as a thought leader.

Organic growth without advertising costs

Once built, your organic visibility generates customers without having to pay for advertising every month.

First-mover advantage in GEO

While others are still waiting, you are already building authority in a new search landscape. That is hard to catch up with.

Shall we meet?

Let’s get acquainted. 45 minutes, video call. No sales pitch and no obligations. Just to see how it feels. We click, or we don’t. But you’ll know more afterwards.

Schedule an introductory call
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FAQ

Frequently asked questions

SEO (Search Engine Optimisation) is optimising your website and content so you rank well in classic search engines like Google. GEO (Generative Engine Optimisation) is optimising for AI search engines like ChatGPT, Perplexity and Google AI Overviews, so your content is cited as a source. SEO and GEO complement each other and share the same foundations.
SEO focuses on ranking in search engines and generating clicks to your website. GEO focuses on visibility in AI answers, where your content is used and cited as a source by AI systems. The goal differs, but the foundation overlaps: relevant, well-structured content that directly answers concrete questions.
Yes. Google is still by far the largest search channel, and the foundations of good SEO, such as clear content, a technical base and authority, are exactly what works for AI search engines too. SEO is not dead, but broadened. Combining both perspectives builds visibility that lasts.
For B2B with average competition you see first results after three to six months, and structural growth after six to twelve months. In competitive markets it takes longer. SEO is an investment in authority, and quick hacks rarely last. Those who build consistently gain a channel that keeps delivering return for years.
Provide clear, direct answers to concrete questions. Ensure a solid technical base such as structure, speed and schema markup. Build substantiated expertise in your domain and ensure consistent presence on trusted sources. AI search engines are selective about which content they cite. Clear, factual and authoritative beats thin and over-optimised.
Start now. AI search engines build their trust in sources gradually. Starting early creates a lead that is hard to close. Waiting until competitors catch on means starting from the back. GEO does not ask for extra budget, but does require different choices in your content and SEO strategy.
Watch three signals. Declining click-through rates despite stable rankings, because AI Overviews capture the click. Stagnating traffic while your content keeps growing. And absence in AI answers on your core topics. Steering only on Google positions misses a growing blind spot. A baseline measurement on SEO and GEO provides clarity quickly.