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Google Ads coaching for B2B
Google Ads for B2B in the SME sector

A Google Ads
ecosystem that works.

From click to client. Built together, carried by your team.

Every month you see the same reports from your agency: impressions, clicks, conversions. Or you only see the credit card charges and have no idea what’s going on. You’re reaching more people, sure. But what you really want to know is whether these ads are actually moving your business forward. What’s the return? What’s the quality of the leads and how can you improve it?

These are exactly the questions we’ll find answers to together. Google Ads is powerful, but it only truly delivers when it’s an integral tool of the commercial process. That’s where we start — with you.

The approach

Quality over quantity

Google Ads for B2B is not a volume game. It’s about reaching the right customers at the right moment in their decision-making process. That’s why we make campaigns an integral part of the customer journey. Where are your margins? Which step in your commercial process can Google Ads accelerate?

We do this together. I bring structure and technical depth, you bring the market knowledge. From campaign architecture to data interpretation. Your team learns at every step, so that after our trajectory you have full control.

Strategic campaign architecture

Aligned with the commercial value chain.

Measurement plan

That supports real decisions, not dashboard filler.

Data interpretation

What do the numbers really tell us?

Coaching

Of the internal team on optimisation and adjustment.

Structural integration

With digital strategy and the sales process.

"Jop has been helping us with our online marketing for years, and we are going from strength to strength. Sustainable and efficient. Working with Jop is a true pleasure!"
— Susan

View all client testimonials on my LinkedIn logo profile

What you get

We work towards:

Clarity on your return

You know which campaigns generate revenue and which don’t.

Less budget draining away

More selective campaigns, better qualified leads, less waste.

A team that can steer independently

You no longer need to wait for your agency for basic questions.

Real sales results

More qualified leads in your pipeline. Faster sales cycles.

Responsible growth

You can confidently adjust your budget, because you know where it’s going.

Shall we meet?

Let’s get acquainted. 45 minutes, video call. No sales pitch and no obligations. Just to see how it feels. We click, or we don’t. But you’ll know more afterwards.

Schedule an introductory call
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FAQ

Frequently asked questions

Google Ads is Google's advertising platform, putting you in front of buyers across Google Search, YouTube, Gmail and partner sites. For B2B it is especially powerful at the moment potential customers actively search for a solution. You show up exactly when the need is concrete. Done well, Google Ads delivers a predictable stream of qualified leads.
First clicks and conversions show within days. After four to eight weeks you have enough data to optimise reliably. For B2B with longer sales cycles it often takes three to six months before you can judge full return, because leads need time to move into customers and revenue.
Watch three signals. Do campaigns align with your sales process? Do they report on leads and revenue rather than clicks? And can they explain choices without jargon? If reports are full of checkmarks but say little about commercial impact, something is usually off. A second opinion gives clarity fast.
Yes, but differently than before. AI has shifted ad inventory and Google's own AI increasingly sets bids. That makes manual optimisation less relevant and strategic choices such as audience, measurement plan, creative and landing pages more important. Strategic use of Google Ads still delivers solid return.
Small, simple campaigns you can run yourself with a learning curve. Once it involves multiple campaign types, a measurement plan, bidding strategies and integration with your sales process, it gets complex. Then a specialist pays off. DIY works up to a point. Beyond that it costs more than it delivers.
Usually three causes. Search intent does not match your offer, the landing page converts poorly, or measurement is off. Many clicks without leads almost always means you are visible on the wrong queries, or visitors do not find what they expect. An audit surfaces this fast.