My name is Jop.

My background is in communications and change management. I started at an e-learning startup, grew through employment and my own agency to independent strategic consultant, working for international organisations, SMEs and digital agencies such as Dept.

In those nearly 20 years I have had the privilege of seeing countless organisations from the inside and growing alongside them. I have learned to recognise the patterns and the most effective routes to solutions. Facilitating that process, in which people and organisations reinvent themselves at any level, is what it is all about for me.

Along the way I noticed I got significantly more energy from organisations with a mission beyond revenue alone. I spent the past five years deepening that direction: a Master's in Circular Economy in Nijmegen, a Leadership Programme in Sustainability at the Open University, and the Circular Economy & Sustainable Strategies programme at the University of Cambridge.

My starting point is that value creation can be multifaceted. Nothing wrong with financial growth, but what is your impact on the environment and society? The sector is not decisive for me, although I have gained a lot of experience in the energy transition and the agro-ecological transition.

Where I add the most value is in working with people. I bring overview and context and create trust within teams. That is often sorely needed in these times of fluctuating markets and AI developments. I speak the language of management, sales and marketing and connect those worlds. That is where my strength lies, and where the coherence comes from that holds everything I do together.

I love working with organisations that have an entrepreneurial spirit, where people learn from what can be improved and where humour and lightness are just as important as ambition and acceleration.