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SEO and GEO optimisation for B2B
SEO & AI Search (GEO) for B2B SMEs

Visibility that evolves with you.

If you want to be found tomorrow, you need to start today.

Beyond Google, people are increasingly using AI-powered search interfaces: ChatGPT, Perplexity, Google AI Overviews. If you only optimise for traditional search engines, you are missing a growing share of the market — and that share is growing fast.

Alongside SEO, a new discipline is emerging: Generative Engine Optimisation (GEO). And that presents opportunities. Visibility in AI systems requires a different approach, but it builds on the same foundations as good SEO. By going all in on this now, you make the difference against your competition.

The approach

From baseline audit to sustainable visibility

We take an honest look at where you stand today. From there, we create a B2B plan to improve visibility through SEO and GEO. Where do we find the low hanging fruit? How can we grow sustainably.

Then we build the optimisation process. I bring the structure and SEO/GEO expertise; you bring the market knowledge and customer insight. The result is an approach that truly fits your organisation and that delivers lasting results — even after I've moved on.

SEO strategy

Based on your target audience, market, and commercial objectives.

Technical SEO

Structure, crawlability, authority building.

Topical authority

Becoming a demonstrable expert in your domain.

GEO optimisation

Visibility in ChatGPT, Perplexity, and other AI search environments.

Content architecture

Designed to work for both search engines and AI systems.

Integration

SEO and GEO process and reporting for the long term.

"Jop has the perfect qualities to turn creative ideas and strategies into highly concrete plans and to execute them with a team. He is the guardian of the plan."
— Monique

View all client testimonials on my LinkedIn logo profile

SEO and GEO urgency for B2B SMEs
The urgency for B2B SMEs

The AI competitive edge is built now

SME organisations that invest in GEO today are building a lead that is difficult to close. AI bots are selective: they cite sources they consider trustworthy and relevant. That trust is not built in a month.

Start now, and you become that trusted source, before the competition even realises. Don't wait — seize that competitive advantage.

What it gets you

After this programme you'll have:

Growing visibility in Google

You rank for the terms your ideal customers use. Organic traffic grows in a structured and sustainable way.

Growing visibility in AI tools

You appear in ChatGPT answers, Google AI Overviews and other AI tools. This territory is still largely unclaimed — you have the advantage now.

A team that can do it themselves

You understand your own SEO/GEO strategy. You have a concrete plan to execute and there is internal visibility on the steps to take.

Topical authority

You are known as an expert in your domain. To algorithms and to your ideal customers. This helps your revenue and your position as a thought leader.

Organic growth without advertising costs

Once built, your organic visibility generates customers without having to pay for advertising every month.

First-mover advantage in GEO

While others are still waiting, you are already building authority in a new search landscape. That is hard to catch up with.

Want more insight into where you stand today?

Let's get acquainted and walk through it together, 45 minutes.

Schedule a call
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