"We spend a lot on marketing, but I have no idea what it delivers."
There is little coherence and overview. External parties do the work, costs are high, but insight into results is lacking. You want control, not more dashboards.
"We see opportunities in digital, but we don't have the people or the expertise in-house."
The commercial ambition is there. But the assets, expertise and plan to scale digital in a structured way are missing within the organisation. You need someone to bridge the gap.
"Our marketing team needs to professionalise, digital must become part of what we do."
The team works hard, but a cohesive approach is missing. Digital is a separate channel rather than an integrated component. Direction is needed, and guidance to make it happen.
"Together we have made great strides in professionalising marketing. What started as separate initiatives has been developed into an integrated approach that closely aligns with our commercial activities. There is now a clear strategy with campaigns that demonstrably generate leads."— Vincent
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My name is Jop. Marketing coach and strategic sparring partner for ambitious B2B organisations that no longer want to treat marketing as an afterthought. I help your team make better decisions, based on strategy rather than gut feeling.
My approach is done-with-you. We build together. I safeguard the direction, ask the tough questions and help with execution where needed. You and your team grow in insight and autonomy. Dependency on external parties decreases. You take the lead yourselves.
With more than fifteen years of experience in digital marketing and twelve years as an independent entrepreneur, I've seen what works — and what doesn't. I've worked for international organisations and SMEs, collaborated with top agencies. I often find that the biggest gains come from coherence and connection — between different channels, but also between marketing, sales and management. That's where I like to make the difference.
I prefer working with organisations where trust is the default and where entrepreneurship, humour and ambition coexist. Organisations that learn from things that don't work. No endless meetings, no politics. Just honest collaboration and growing together. Agreements are kept, communication is crystal-clear, and always with the goal of leaving you stronger than I found you. Does that sound like your organisation? Then it's time we got acquainted.
More about meWhere do you stand commercially and digitally? I listen closely and ask honest questions. Including the uncomfortable ones.
Strategy, priorities, channel logic. We prioritise endless options. That brings direction.
We work together. I safeguard the course and help where needed and coach the team. We do this data-driven.
Sometimes a collaboration starts with a specific topic and grows from there into a broader engagement. Or it is the other way around. There is a need for a broad solution to gain more direction in activities.
It is precisely by combining the elements that the whole becomes stronger. Below are my areas of expertise, where I have years of experience and which I can work on individually or as an integrated part of an engagement.
All activities form part of one whole. Overview, priorities and a common thread through everything you do.
Marketing that aligns with your sales process. The right channels, the right message, measurable results.
Sharper focus on what works. Less waste, smarter use of budget and automation where possible.
AI strategically deployed in your marketing processes and discoverability. More visible sooner, faster decisions, working smarter than the rest.
Your people grow along. They understand what is happening, why, and how to adjust. Control instead of dependency.
Priorities, sequence, and the discipline to say no to the rest. Not just what you need to do now, but what comes next.
Every trajectory starts with a baseline assessment and clear agreements. We work together with support to more or lesser extent. That's up to you.
At the wheel yourself, with insight and context.
Min. 3 months · then monthly cancellable · excl. VAT
What you get
Building marketing maturity together.
Min. 3 months · then monthly cancellable · excl. VAT
What you get
Broad collaboration at all levels
Duration and scope in consultation
What you get
Let’s get acquainted. 45 minutes, video call. No sales pitch and no obligations. Just to see how it feels. We click, or we don’t. But you’ll know more afterwards.
Schedule an introductory call
